Okay, so if you go down to the last post I wrote on the new covers of John Green’s books, you’ll see that he commented with an explanation for the branding: he is apparently better known as a videoblogger than he is as an author. I didn’t know that – I’ve watched a couple of the videos he traded back and forth with his brother Hank, but somehow missed the part where it became a Big Thing. So if having his name so huge on his books sells more of them to videobloggers – well, that’s a pretty damn good reason, and I appreciate that John took the time to stop by and explain that to me.

(That’s one pretty website he’s got there. I’ve never seen it before, because I read his blog syndicated on Livejournal.)