I think the argument is–I’m not saying that I agree with the argument, just presenting it–that I am in fact more of a brand than either Ms. Meyer or Ms. Roberts. Stephanie Meyer and Nora Roberts are both best-known as authors of books (in fact, if they do anything else, I am unaware of it).

I, on the other hand, am much better known as a videoblogger than I am as an author. The reason to make the name big is to draw attention to the fact that the guy who makes those videos you like also wrote some books. This may or may not work, but if it does work, I have no problem with it. Readers will quickly discover that the book is not titled John Green, after all.

There are rare occasions when a cover tries to make a literary argument about the novel itself–the initial dual cover treatment of PT is one of those occasions, I think. But most covers exist to sell books. The cover is not part of the novel, is what I’m saying.

Thanks for reading my books, and i’m glad you liked PT!

John